Organisation Responsiveness
4. DOCTRINE
WHAT?

Doctrine is the established way an organisation works.

Research has uncovered 40 principles — ways of working — which shape the doctrine of many successful "next generation" organisations. These principles enable them to respond quickly to both opportunities and threats.

Fortunately, these principles can be learned and adopted by any organisation.
WHAT FOR?

Mapping makes adopting these 40 principles easier. But the aim is not to be perfect, just better than rivals so you can respond quicker than they do.

These principles are common-sense ways for organisations to operate, but many "traditional" organisations continue to ignore them, much to their detriment.

They don't focus on user needs, use appropriate methods or challenge assumptions. The result is customer dissatisfaction, cost overruns and missed opportunities.
SO WHAT?!

Organisations with weak doctrine have a high level of confusion about what's going on. As a result they have a limited capacity for getting things done.

Organisations with strong doctrine have a high level awareness about what's going on and strong interactions across the organisation. They get things done.