PowerMaps Method

Traditionally, strategy meant creating and rolling out one big plan a year. Once agreed this plan was hard to change, even if was failing.

Real-Time Strategy lets you to respond to change better, faster and cheaper by increasing your awareness of what's happening and simultaneously improving your organisation's ability to adapt.

You'll soon be able to identify WHERE you can attack; decide WHY these moves are better than those moves; and challenge your teams to figure out HOW to execute effectively!
INCREASING AWARENESS
Discover better options by developing superior Situational Awareness
1. The Importance of Situational Awareness
In a changing and unpredictable world you need to discover quickly where your options are. You're going to need to see what's going on around you and anticipate how it's changing. This is Situational Awareness — the key skill that distinguishes wise leaders from foolish ones.
2. Mapping your Landscape
Wise leaders have a knack for out-thinking and out-manoeuvring rivals. They start with a map so they can see the current situation more clearly and learn where their options for action are. In fact, most of us use maps to do exactly this in our daily lives, but we don't do this in business. Why?
3. Economic "Rules of the Game"
The wise leader knows that the landscape does not stand still. The future may be unpredictable but you can apply recurring patterns of change to your maps to anticipate how your industry will evolve. The 'rules of the game' are 30 economic patterns that will help you discover WHERE your options are.
4. Real-Time Strategy
Once multiple options for action have been identified the wise leader will use logic and intuition to decide WHY to make these moves over those. By making these moves faster and more effortlessly than rivals you can start to manipulate the landscape to your advantage. This is what we call Real-Time Strategy.
IMPROVING ADAPTIVENESS
Increase the range of opportunities you can go after by enhancing your ability to execute
1. Adaptivity Intelligence (AQ)
Once you have awareness about where you're going to attack the market and the moves you're going to make, you need to make sure you can execute. The greater your organisation's Adaptivity Intelligence (AQ) the more effectively it can act. You increase your AQ by adopting 40 key principles (habits and skills).
2. Use a Common Language
A problem almost every organisation has is that different departments speak different languages. Finance speaks in numbers and IT seems to speak in Elvish, which is why approvals for technology projects take so long to get approved. You need a common language everyone can understand.
3. Use Appropriate Methods
If your strategy is to "Go Agile!" or "Become Lean!" then you're in trouble. Firstly, these are methods — tools to achieve aims — not strategies. Secondly, there are no universal methods — what works well in one place will not work well in another. But you'll need a map to see where and why.
4. Remove Bias and Duplication
Waste is one of the biggest unseen problems in any organisation: people building things they could be buying or outsourcing far cheaper (bias), or re-inventing the wheel time and again (duplication). With multiple maps you can start to identify and remove waste and prevent it from building up again.
5. Think Small (Know the Details)
Most leaders say they're "focused on the bigger picture". But how many can answer these three questions: Who are your users, what do they need, and how do you satisfy those needs? Any leader who can't answer these key questions has no chance of influencing the bigger picture.
6. Design for Constant Evolution
Rather than launching another big, expensive change management program design your organisation for constant evolution instead. By adopting multiple principles you will not only enable your organisation to adapt at speed but it'll also start to evolve effortlessly in response to changes on the market.
PowerMaps and Wardley Maps

PowerMaps are based on Wardley Maps, the fastest growing approach to effective strategy and execution in the world — provided Creative Commons 4.0 courtesy of Simon Wardley.

Maps are being used increasingly by leading organisations, from Amazon to Netflix, Salesforce to AirBnB, and NASA to the UN to meet a range of critical needs. With maps you see what's going on around you and how it's changing so you can identify opportunities, reduce waste and create real strategy.

The PowerMaps proposition is about enabling organisations to benefit from this powerful approach quickly and effectively — so you too can start outcompeting the competition today.

In 2020 Amazon executives published a book providing leaders guidance in how to succeed in a modern digital world. They dedicated an entire section to Wardley Mapping in their discussion on 'business & strategy'.

Wardley Maps are being used today by some of the world's most successful organisations. Isn't it time you caught up?

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FAQs
Maps are not the territory are they!
Ok, that's not a question, but you're right — a map is not the territory. But if it's a useful representation of the landscape you can use your map to figure out how to move around with purpose. And, if your rivals are operating blindly, your maps can become a competitive weapon, delivering you a real advantage over them.
Aren't maps subjective, reflecting the view of the person who made them?
No one knows your business better than the people who work there. Maps help aggregate their accumulated knowledge so you can clearly see the assumptions the organisation is built on. Now you can challenge them and learn how you can move forward. Therefore, we would say that there is nothing more objective in your organisation than a map.
What's the difference between PowerMaps and Wardley Maps?
No difference (yet). We work with organisations around the world, including in non-English speaking countries where Wardley Maps are less well-known and not always easy to pronounce! So, we chose a name that would be easier for non-English speakers.

We chose "power" as this is a component you will often find at the bottom of maps — the foundation on which everything else above it is built. And this is how we see Wardley Maps — the foundation for real strategy and effortless execution. Hence, "PowerMaps"!