CASE
Salesforce
Salesforce are regular users of mapping, using them to "build and maintain situational awareness of their digital platform." This enables them to remain responsive to customers' needs and refine their strategy along the way.

In 2016 salesforce announced a shift in their long-held position of only hosting core services on their own infrastructure. Maps had enabled them to anticipate how the commoditisation of cloud-based technology and services would continue to accelerate and that a partial shift to public cloud data centres (AWS) made a lot of commercial sense. In a faster-changing world customers care less about the underlying "plumbing" of technology infrastructure but place greater value on the services built on top of them. Salesforce therefore decided to redirect their focus and resources to what mattered to customers instead.
Source: London School of Economics, "Building situational awareness in the age of service ecosystems" (2019). http://eprints.lse.ac.uk/100830/1/ECIS2019_final.pdf