A map of your organisation — showing how you create value today — gives you the bigger picture. And with it, you can make decisions that deliver success.
The first big decision is about focus: what drives revenue?
Take the coffee shop example (see map attached). Customers care about what they can see — the cup of coffee, maybe the coffee beans.
What they don’t care about are the components they can’t see — the coffee machine, water, or electricity. These are needed to make the coffee, but they’re not why customers buy.
So which organisation will be more successful?
Now ask yourself: where does your organisation focus most of its time and energy?
The first big decision is about focus: what drives revenue?
Take the coffee shop example (see map attached). Customers care about what they can see — the cup of coffee, maybe the coffee beans.
What they don’t care about are the components they can’t see — the coffee machine, water, or electricity. These are needed to make the coffee, but they’re not why customers buy.
So which organisation will be more successful?
- Organisation A — focused on invisible components customers don’t care about.
- Organisation B — focused on what customers see and care about.
Now ask yourself: where does your organisation focus most of its time and energy?
