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Plans rarely survive contact with reality
Develop awareness of what’s coming next, so you adapt faster than rivals. It all starts with a map.
Situational awareness
Build the ability to see how your landscape is changing and shape conditions to your advantage.
1. See your Landscape
Map how you create value today by satisfying user needs
2. Anticipate Change
Understand the forces beyond your control shaping that landscape
3. Adapt at Speed
Identify your next best moves and course-correct as you go
Recent engagements: Identifying underlying causes of system-wide problems in a major national oil and gas company Creating a strategy for a function in an international company by focusing on user needs Resetting strategic direction for a development project after a major investor backed out Determining next steps for an AI start-up in the medical field Creating alignment between executives of a manufacturing firm following a management buy-out Get in touch to see how mapping can help you solve your biggest challenges.
Cases
The power of mapping
  • The map that saved the runway

    Our client, an investment company, had invested in a start-up that was in trouble. It had a strong team, an innovative product and clear product-market fit, yet was burning through cash and running out of runway. Months of discussion had failed to find the cause, let alone fix it.


    A few hours of mapping with the team found it. They were rightly building their new product from scratch, but were also custom-building their entire technology stack. This inflated costs and turned suppliers like Microsoft into competitors they could never beat.


    The solution became clear. Management instructed its engineering teams to stop reinventing the wheel: they would custom-build only what end users could see and valued, and buy or outsource everything else. Cash burn dropped immediately, the runway extended, and the team got back to doing what only it could do. Many innovators fall into this trap: building everything themselves when only a fraction of it creates value.

  • One map, multimillion revenues

    Our client, a multinational logistics company, was the dedicated innovation partner of a Fortune 500 company. Its business was solving the problems its partner couldn't address itself, as the partner was held back by internal inertia and resistance to change.

    One issue had lingered for years: the Fortune 500's physical sales centres worldwide were losing customers to long waits and slow order processing. A legacy ERP interface acted as a bottleneck on every transaction, with no easy way around it.

    A single mapping session found a workaround: a customer-facing self-ordering system that spoke directly to the underlying platform, making the legacy interface redundant. Testing showed a fivefold increase in throughput speed. The system was then rolled out as a globally licensed product, generating millions in recurring annual revenue for our client and higher sales for the Fortune 500 company itself.
  • 50
    Organisations
  • 11
    Industry sectors
  • 35
    Consulting engagements
  • 300+
    People trained
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