Our Mission

We are part of a global group of Wardley Mapping pioneers showing ambitious leaders how to out-think and out-move their rivals. We work with organisations of all sizes, across multiple industries, united by a single ambition — to win (because many are simply playing not to lose).

Marcus Guest
Founder
Marcus Guest (MBA, Warwick Business School, UK) helps organisations thrive in uncertain times. With unconventional strategic thinking and mastery of Wardley Mapping, Marcus supports leaders in identifying and deploying unorthodox moves that leave competitors struggling to catch up.

Marcus has a proven track record as a general manager in organisations in Europe and Asia overseeing growth and expansion of operations, as a strategy director in a leading consulting firm developing strategies to attract FDI, and teaches a popular course in 'Complexity and Innovation' at the National University of Science and Technology (MISIS).

If you're in Eurasia or Africa and seeking a strategic partner to navigate complex business challenges, or achieve breakthrough success, then contact Marcus today to see what he can do for you.
Dr Iwan Jenkins
Partner
Executives get complete clarity on where and how to move their business forward when working with Iwan. Every strategy is rooted in customer need. Each engagement develops the pragmatic skills of the organisation. All output is clear, simple and persuasive.

Though practically oriented, Iwan recognises the importance of useful theory. He has a Science PhD, has taught exec MBA's, and has published leadership articles in academic Psychology Journals. His 20 years of global consultancy experience is built on a foundation of 20 years blue-chip line management. He appreciates your pressures.

If you're based in Europe or the Americas and seeking a strategic partner to navigate complex business challenges, contact Iwan today to see what he can do for you.