Marcus Guest
I learned to cross rivers by feeling stones the hard way.
As a senior leader, I watched meticulously crafted plans become obsolete as soon as market conditions shifted. The organisations that survived weren't the ones with the best plans, but the ones who could see what was changing and adapt quicker.
Later, advising organisations across Europe, Asia and Africa, I saw the same pattern. The best strategic thinking wasn't happening in planning sessions. It was happening when teams could see their landscape and identify the next best moves together.
That's when I found Wardley Mapping. Not as theory, but as the method I'd been searching for: a way to build shared situational awareness at organisational scale. Now I help leaders and their teams develop this capability. Not through plans, but through maps. Not by creating dependency on me, but by developing your strategic instincts.
From banking to manufacturing, retail to fintech — sectors change, but the challenge doesn't. In a changing and uncertain world, seeing clearly is your first step to gaining real competitive advantage.
Are you ready to build this capability in your organisation?
As a senior leader, I watched meticulously crafted plans become obsolete as soon as market conditions shifted. The organisations that survived weren't the ones with the best plans, but the ones who could see what was changing and adapt quicker.
Later, advising organisations across Europe, Asia and Africa, I saw the same pattern. The best strategic thinking wasn't happening in planning sessions. It was happening when teams could see their landscape and identify the next best moves together.
That's when I found Wardley Mapping. Not as theory, but as the method I'd been searching for: a way to build shared situational awareness at organisational scale. Now I help leaders and their teams develop this capability. Not through plans, but through maps. Not by creating dependency on me, but by developing your strategic instincts.
From banking to manufacturing, retail to fintech — sectors change, but the challenge doesn't. In a changing and uncertain world, seeing clearly is your first step to gaining real competitive advantage.
Are you ready to build this capability in your organisation?
Dr. Iwan Jenkins
Executives get complete clarity on where and how to move their business forward. Every strategy is rooted in customer need. Each engagement develops the pragmatic skills of the organisation. All output is clear, simple and persuasive.
Though practically oriented, Iwan recognises the importance of useful theory. He has a Science PhD, has taught exec MBA's, and has published leadership articles in academic journals. His 20 years of global consultancy experience is built on a foundation of 20 years blue-chip line management. He appreciates your pressures.
Though practically oriented, Iwan recognises the importance of useful theory. He has a Science PhD, has taught exec MBA's, and has published leadership articles in academic journals. His 20 years of global consultancy experience is built on a foundation of 20 years blue-chip line management. He appreciates your pressures.