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Situational awareness gives you clarity. Adaptivity Intelligence (AQ) turns that clarity into confident, coordinated action.

Turn awareness into action

Situational awareness gives you clarity. Adaptivity Intelligence (AQ) turns that clarity into confident, coordinated action.

But many organisations get stuck. Silos form. Priorities conflict. Execution falters. While they hesitate, faster-moving rivals seize the moment.

That’s why AQ matters. It’s the ability to turn insights into action and get ahead in volatile times.
Turn awareness into action
Situational awareness gives you clarity. Adaptivity Intelligence (AQ) turns that clarity into confident, coordinated action.

But many organisations get stuck. Silos form. Priorities conflict. Execution falters. While they hesitate, faster-moving rivals seize the moment.

That’s why AQ matters. It’s the ability to turn insights into action and get ahead in volatile times.
Why do some organisations thrive in uncertainty, while others stall? The difference is AQ — the ability to align quickly, act decisively, and adapt at scale.

High-AQ organisations don’t just react faster — they work differently. They use common principles to stay aligned, reduce friction, and move forward together — even when the world keeps changing.

40 Principles — drawn from research into the world’s most adaptive organisations and built into the Wardley Mapping method — offer practical guidance to becoming a highly adaptive organisation.

They’re not theory. They’re what works.

What is Adaptivity Intelligence (AQ)?

40 Principles — drawn from research into the world’s most adaptive organisations and built into the Wardley Mapping method — offer practical guidance to becoming a highly adaptive organisation.
Start with phase I
This short video introduces Adaptivity AQ — the defining trait of organisations that succeed in uncertainty.

What follows are nine short videos covering Phase I — the foundational layer.

These principles solve one of the most common problems: Organisations unknowingly sabotaging themselves.
1. Use a Common Language
Alignment starts with a shared language. When teams talk past each other, execution unravels. Wardley Mapping creates a shared visual language — helping teams align faster.
2. Focus on User Needs
Every effective strategy starts with user needs.When execution drifts from purpose, momentum is lost. Mapping makes user needs visible — keeping teams focused on what matters most.
3. Know Your Users
You can’t meet users’ needs if you don’t know who they are. Move beyond vague customer profiles. Mapping helps clarify who your real users are — and why knowing them changes everything.
4. Think Small (Details)
Zoom in. Zoom out. See what matters.Too much detail causes confusion. Too little creates chaos. Mapping helps teams focus on what’s critical — without losing the strategic view.
5. Challenge Assumptions
Why do smart people pull in different directions? Most organisations avoid friction. The best embrace it. Mapping surfaces assumptions and builds shared understanding so teams pull together, not apart.
6. Situational Awareness
Situational awareness is the foundation of competitive advantage. Mapping helps transforms insight into coordinated action — helping teams move faster, with clarity and purpose.
7. Use Appropriate Methods
Agile isn’t always right. Neither is outsourcing. Mapping helps you match the right method to the right context — so teams know when to build, buy, or outsource.
8. Remove Bias & Duplication
Misaligned teams often build the same thing twice. Mapping exposes duplication — helping you cut waste, close gaps, and redirect effort to what really matters.
9. Bias Towards Data
More data isn’t always better. Better use of data is. Mapping helps teams cut through the noise — focusing on what counts and grounding decisions in reality.

1. Use a Common Language

Alignment starts with a shared language.


When teams talk past each other, execution unravels. Wardley Mapping creates a shared visual language — helping teams align faster.

2. Focus on User Needs

Every effective strategy starts with user needs.


When execution drifts from purpose, momentum is lost. Mapping makes user needs visible — keeping teams focused on what matters most.

3. Know Your Users

Every effective strategy starts with user needs.


When execution drifts from purpose, momentum is lost. Mapping makes user needs visible — keeping teams focused on what matters most.

4. Think Small (Details)

Zoom in. Zoom out. See what matters.


Too much detail causes confusion. Too little creates chaos. Mapping helps teams focus on what’s critical — without losing the strategic view.

5. Challenge Assumptions

Why do smart people pull in different directions?


Most organisations avoid friction. The best embrace it. Mapping surfaces assumptions and builds shared understanding so teams pull together, not apart.

6. Situational Awareness

Situational awareness is the foundation of competitive advantage.


This video shows how Mapping transforms insight into coordinated action — helping teams move faster, with clarity and purpose.

7. Use Appropriate Methods

Agile isn’t always right. Neither is outsourcing.


Mapping helps you match the right method to the right context — so teams know when to build, buy, or outsource.

8. Remove Bias & Duplication

Misaligned teams often build the same thing twice.


Mapping exposes unnecessary duplication — helping you cut waste, close gaps, and redirect effort to what really matters.

9. Bias Towards Data

More data isn’t always better. Better use of data is.


Mapping helps teams cut through the noise — focusing on what counts and grounding decisions in reality.

Become a High-AQ Organisation!
Master the 40 principles of highly adaptive organisations — and equip your next generation of leaders to align faster, adapt smarter, and win in a world that won’t sit still.
Build Your AQ Now!