A wise man1 once told me, the reason we have so many “gurus” in the business world is that no one knows how to spell “charlatan”.
“Gurus” overcomplicate strategy with endless processes, data and analysis. But strategy is about the future — and data is from the past. So, what are they really doing?
They’re making strategy feel unattainable, convincing you that only a “guru” can show the way!
Is there a better way?
Yes. Leverage into the collective intelligence of your team. Research2 proves that the intelligence of the collective surpasses that of any single expert.