On the right of a Wardley Map lies the industrialised space — where hidden components have become standardised, automated, and delivered at scale.
At this stage, there’s no need to reinvent the wheel yourself. The market is full of proven, reliable components you can simply buy or rent. The smart move is not to build — but to consume.
Think of cloud computing. Once upon a time, every company had to build and maintain its own data centres. Now, we just pay for what we use — freeing up resources to focus on the visible components users actually care about.
Alternatively, if you have the resources, you might provide a platform yourself — one efficient and reliable enough for others to build the new on (for example, large language models). This, in turn, sparks a wave of innovation as ‘Pioneers’ use it to launch new experiments, (such as AI agents).
(And if this is happening on your platform, you can see from the patterns in the metadata what’s gaining tractions on the market — giving you all sorts of powerful strategic options about how best to exploit it!).
In a world of constant change, advantage no longer comes from owning everything yourself — but from knowing exactly what not to build.
At this stage, there’s no need to reinvent the wheel yourself. The market is full of proven, reliable components you can simply buy or rent. The smart move is not to build — but to consume.
Think of cloud computing. Once upon a time, every company had to build and maintain its own data centres. Now, we just pay for what we use — freeing up resources to focus on the visible components users actually care about.
Alternatively, if you have the resources, you might provide a platform yourself — one efficient and reliable enough for others to build the new on (for example, large language models). This, in turn, sparks a wave of innovation as ‘Pioneers’ use it to launch new experiments, (such as AI agents).
(And if this is happening on your platform, you can see from the patterns in the metadata what’s gaining tractions on the market — giving you all sorts of powerful strategic options about how best to exploit it!).
In a world of constant change, advantage no longer comes from owning everything yourself — but from knowing exactly what not to build.
