“Strategy is what you do, not what you say”1. Whether or not you can articulate it, you already have a strategy.
It’s your theory about which customers to target, which needs to satisfy, and how to deliver that — plus the people and technology you need.
The real question is: Do you want to make that strategy clear — so you can see it, challenge it, and improve it?
What’s the alternative?
Letting everyone guess what’s important — leading to misalignment, wasted effort, and confusion. In other words, a bad strategy.
Ready to take control of your strategy? https://powermaps.net/strategy
1 Roger Martin