The right-hand side of a Wardley Map is the domain of ‘Town Planners’ — the engineers and architects who turn proven value into scalable, industrialised systems that secure long-term advantage in a changing world.
They take the products and services developed by ‘Settlers’ and transform them into highly-reliable, cost-efficient platforms that deliver value at scale — creating the foundations on which others can build.
They use analytics, metrics, and modelling to achieve operational efficiency and excellence. Their world is one of structure and standardisation — ensuring that what worked for a few can now work for the many.
Think of AWS (Amazon Web Services) — which transformed the costly data centres they had to build for their Amazon’s own international expansion into a cloud computing service that generates billions in revenue today and enables millions of others worldwide to innovate at speed.
If ‘Pioneers’ find new sources of gold, and ‘Settlers’ build the mines to bring the gold to market, ‘Town Planners’ are the ones who build factories making shovels — equipping future ‘Pioneers’ to strike gold faster.
These brilliant people close the innovation cycle: what began as an uncertain experiment by ‘Pioneers’ becomes a reliable, trusted capability that powers the next wave of discovery.
‘Town Planners’ don’t just scale what exists — they build the enduring infrastructure that keeps the wheels of innovation turning and transforms fleeting success into lasting value.
They take the products and services developed by ‘Settlers’ and transform them into highly-reliable, cost-efficient platforms that deliver value at scale — creating the foundations on which others can build.
They use analytics, metrics, and modelling to achieve operational efficiency and excellence. Their world is one of structure and standardisation — ensuring that what worked for a few can now work for the many.
Think of AWS (Amazon Web Services) — which transformed the costly data centres they had to build for their Amazon’s own international expansion into a cloud computing service that generates billions in revenue today and enables millions of others worldwide to innovate at speed.
If ‘Pioneers’ find new sources of gold, and ‘Settlers’ build the mines to bring the gold to market, ‘Town Planners’ are the ones who build factories making shovels — equipping future ‘Pioneers’ to strike gold faster.
These brilliant people close the innovation cycle: what began as an uncertain experiment by ‘Pioneers’ becomes a reliable, trusted capability that powers the next wave of discovery.
‘Town Planners’ don’t just scale what exists — they build the enduring infrastructure that keeps the wheels of innovation turning and transforms fleeting success into lasting value.
