AWS applies mapping to track landscape shifts and make build/buy/outsource decisions — cutting costs and accelerating innovation at scale.

Singapore’s GovTech employs Wardley Mapping to ensure sustained innovation and adaptability and ensure they stay ahead in a rapidly evolving digital landscape.

A 100-year-old insurer used mapping to align business and tech goals — reducing infrastructure friction, unlocking innovation, and cost advantages by going serverless.

The UK Government Digital Service used Wardley Mapping to develop its technology strategy, creating visual maps that helped align teams and make informed decisions about building, buying or reusing technology components.

Researchers from the London School of Economics (LSE) and UCL conducted an academic study confirming the effectiveness of mapping for building situational awareness in complex service ecosystems.

Maersk used mapping to transform how its engineers work — removing system bottlenecks that led to faster delivery, fewer headaches, and a greater focus on what really matters.

One of the world's largest digital banks with 90 million customers, uses Wardley Mapping to guide its massive technical strategy and international expansion. The company applies mapping principles to navigate the complexity of operating at scale while maintaining speed and efficiency.

A Swiss government agency used Wardley Mapping to cut through the complexity of its technology portfolio. The maps created a visual, evidence-based foundation for strategic decisions, aligning leadership and justifying a shift towards modern, user-centric platforms.

Simon Wardley used maps to out-manoeuvre larger rivals. Ubuntu’s share grew from 2% to 70% in 18 months — with just £500k investment — by playing in spaces others couldn’t see.