Wardley Mapping is being used by many organisations worldwide to navigate complex business challenges and gain a competitive advantage over rivals. Here is a selection of cases shared in the public domain by the organisations themselves or their representatives.
Mapping How A Billion-Dollar Company Organises
Airbnb use vision-driven, cross-functional 'elastic teams' to focus on unique challenges. Wardley Mapping helps them match types of people (Pioneers, Settlers & Town Planners) with challenges (start up/market entry, product/market fit, scale up). Their ‘Pioneers’ successfully established a bridgehead in Cuba inside 2 months, before disbanding and allowing ‘Settler’ teams to manage essential follow up work.
Airbnb use vision-driven, cross-functional 'elastic teams' to focus on unique challenges. Wardley Mapping helps them match types of people (Pioneers, Settlers & Town Planners) with challenges (start up/market entry, product/market fit, scale up). Their ‘Pioneers’ successfully established a bridgehead in Cuba inside 2 months, before disbanding and allowing ‘Settler’ teams to manage essential follow up work.
Mapping For Focus & Alignment
AWS use Wardley Maps to guide strategic decision-making, reduce costs and adapt to change by: Visualising the business landscape (seeing where to create more value for users); identifying how the landscape is evolving (understanding where to innovate, standardise or outsource) and making better strategic decisions about emerging technologies to invest in or mature technologies to industrialise.
AWS use Wardley Maps to guide strategic decision-making, reduce costs and adapt to change by: Visualising the business landscape (seeing where to create more value for users); identifying how the landscape is evolving (understanding where to innovate, standardise or outsource) and making better strategic decisions about emerging technologies to invest in or mature technologies to industrialise.
Mapping The Way To A Strategy
The UK GDS used Wardley Mapping to deliver better services in complex conditions (where they were being asked to be both innovative and reduce costs at the same time). Maps provided them with a fresh perspective about how they were creating value for users, which enabled both technical and non-technical stakeholders to see and agree where they should focus their resources next and why there.
The UK GDS used Wardley Mapping to deliver better services in complex conditions (where they were being asked to be both innovative and reduce costs at the same time). Maps provided them with a fresh perspective about how they were creating value for users, which enabled both technical and non-technical stakeholders to see and agree where they should focus their resources next and why there.
Mapping How Business & Technology Create Value
A 100 year old insurance company used Wardley Mapping to create an ambitious, shared purpose for both the business and technology teams that went beyond traditional silos. Freed from focusing on IT infrastructure (by going ‘severless’) they worked together to create real value for users, unlocking innovation, driving top line growth and creating a significant cost advantage over rivals.
A 100 year old insurance company used Wardley Mapping to create an ambitious, shared purpose for both the business and technology teams that went beyond traditional silos. Freed from focusing on IT infrastructure (by going ‘severless’) they worked together to create real value for users, unlocking innovation, driving top line growth and creating a significant cost advantage over rivals.
Mapping Winning Moves
How Simon Wardley himself first used his maps to identify where to play and how to win. Later deploying these moves at Ubuntu as the company went from 2% share of the open source operating system market in 2008 to 70% within 18 months, with just half a million pound investment. This was despite being up against far bigger and more powerful rivals such as Red Hat and Microsoft.
How Simon Wardley himself first used his maps to identify where to play and how to win. Later deploying these moves at Ubuntu as the company went from 2% share of the open source operating system market in 2008 to 70% within 18 months, with just half a million pound investment. This was despite being up against far bigger and more powerful rivals such as Red Hat and Microsoft.
Select other organisations Wardley Mapping today
