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What’s Wrong With Strategy Today?

Traditional approaches to strategy are failing. Relying on consultants to discover your current state (‘as is’) and design an ideal future (‘to be’) based on today’s “best practices” has two major flaws:

  1. The future is unpredictable — unexpected changes will derail these plans.
  2. The process is too long — leaving you unable to adapt quickly enough.

This is why many organisations prioritise execution over strategy. But that’s like telling soldiers in battle to fire faster — it might result in a few lucky hits, but it’s no match if you’re up against a rival who knows where to aim.

Democratising Strategy

Had enough of "gurus" promising the "one right answer” and ready to chart your own course? Tired of rigid plans focused on "to do/doing/done” instead of embracing adaptability and innovation in a changing world?

Democratising strategy offers a light-touch approach that reveals how you create value today and helps you identify where your next best moves for tomorrow are. If you’re ready to elevate your strategic thinking, contact us today.

Cases

1/ Competing Against Giants

Our client had a small share of a lucrative market, but was being squeezed by market leaders as competition intensified. A rapid strategy engagement enabled the team to discover where they should (and should not) play. In the follow up session they prioritised a series of unique moves their rivals would not/could not respond to.


2/ Overcoming Growing Pains

A multinational organisation had reached a point where their senior team spent more time ‘putting out fires’ than working out how to take the business to the next level. A series of strategy sessions with senior leaders and their teams resolved the operational issues and enabled leaders to quickly identify the moves they needed to take to drive the organisation forward.


3/ Setting A New Direction

The executive team of a major European distributor needed a new strategic direction to reverse a severe decline in the company’s performance over recent years. A strategy engagement with executives enabled them to challenge assumptions that had been holding them back and discover new areas for growth in a rapidly-changing industry.


4/ Creating Team Alignment

After several years in the market, our client had built a state-of-the-art online platform. However, the regulatory nature of their industry limited their geographical reach. They needed to expand internationally, but wanted to ensure all teams were aligned around a common strategic direction first. A two-day Wardley Mapping session provided them with the necessary alignment.

Execute